Hoxton & Co is a startup virtual services company run by Kelsey. The brand mission is to support and provide assistance quickly and effectively for entrepreneurs who are always on the go. From blogging, resume editing, social media content creation and project management to bookkeeping and financial services, Kelsey can assist any business in need.
After taking our What’s my brand aesthetic? quiz and getting the Shabby Chic result, Kelsey knew she wanted to take her brand in that direction. Her vision for Hoxton & Co was to represent her own taste as well as cater to her target audience which are busy and travelling entrepreneurs aged 30-45. Kelsey wanted her brand to be modern, fresh, simple but not boring. She said that she loved neutral, warm tones and wanted to incorporate some gold as well.
I was so excited to experiment with this style and had so much fun creating this brand.
MOOD BOARD
Brand Words: EFFICIENT. SUPPORTIVE. PROFESSIONAL. RELIABLE. AUTHENTIC.
The brand colour story includes neutral tones which represents reliability, comfort, integrity and authenticity. Whilst the gold represents success and dark blue exudes professionalism and productivity. The clean white space keeps it fresh and modern. All of which is Hoxton & Co’s brand mission.
LOGO VARIATIONS
COLOUR PALETTE
FONT COMBINATION
PATTERNS
BRANDING COLLATERAL
Let us know in the comments what you think about Hoxton & Co’s brand reveal!
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