Back in Autumn 2018, I had a branding and website enquiry from Gemma, the founder of The BookCosy.

The BookCosy is an online inclusive book club community based in the UK, sharing opinions and reviews on their latest reads and offering book recommendations for other book clubs.

She had run a small book club for over 10 years and was ready to take it to the next level and digitalise it.

Now, as some may know, Autumn is my favourite time of the year and this brand was definitely going for the autumnal, warm, rustic and cosy aesthetic. We were definitely there for it!

What’s better than reading a good book, cuddled up on the sofa with a blanket and a cup of tea?

FIRST OF ALL, LET’S TALK ABOUT THE INSPIRATION

This was one of my favourite parts of the whole design process. Simply because I was allowed to endlessly scroll Pinterest and stare at all of the beautiful autumnal images.

Gemma loved the vintage and beige book style and thought it was best to represent the brand. She also wanted to include an element of hot drinks in the branding and website design.

The image below sparked inspiration for the brand.

LET’S GET ON WITH THE BRANDING REVEAL!

PRIMARY LOGO

 

Alternative Logo

 

 

Favicon

 

Book Stickers

Now, every Book Club must have their own bookclub sticker! Right?

 

 

Colour Palette

 

Font Combination

 

Graphics

As I mentioned earlier, Gemma wanted to include hot drinks as part of the brand. We came up with an idea that all member’s profiles will display a hot drink of their choice and which best describes them.

Visit the website to get the full experience, but here are some of the hot drink graphics I created.

 

 

 

Branding Style Guide

 

 

 

Website Design

 

CLICK HERE TO VIEW THE FULL WEBSITE

 

 

 

 

Gemma’s words:

I am very pleased with the unique styling and creativity of Azalea Design Co. They really understood my vision for the branding and created the perfect ‘cosy’ aesthetic.

A very professional company who are passionate in exceeding your expectations and driving your brand forward. I am extremely excited for the launch of our website!

– Gemma | Founder of The BookCosy Book Club

 

 

 

 

 

Let us know in the comments what you think about The BookCosy’s new branding & website reveal!

 

 

 

 

 

 

 

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