If you have been following along with Azalea Design Co. then you will know that we have been going through some slight changes, some design related. First of all we have transitioned away from Wix and started using Showit 5 for our website. (If you are reading this, then our new website is live! So go check it out and let us know your thoughts!)
As the business is starting to grow, I also decided to refine our business strategy and define on our ideal client.
So with these very exciting changes, it only felt right to redesign Azalea’s branding to reflect our new vision.
Obviously, here at Azalea we believe that branding is the foundation of every business 😉 So this was a must!
First of all, let’s talk about the inspiration.
To me, Azalea is a creative company who works with ambitious women and helps their business bloom. I wanted my brand to truly reflect this and appeal to my ideal client. It was important for my brand to include aspects of nature and ‘blooming’ elements. After all, Azalea is a flower 🌸
So I based the branding inspiration on an image of a cherry blossom tree. A gorgeous and serene blue backdrop with a blooming pastel pink cherry blossom.
I wanted my brand to be bold but also have feminine touches.
Without further ado, here is Azalea Design Co.’s brand reveal!
Primary Logo
Alternative Logo
Favicon
Submarks
Colour Palette
Font Combination
Branding Style Board
Branding Collateral
So with a new brand on the horizon, I had to change and update my branding collateral! First of all to change was my email signature as this had been long overdue. I wanted it to be more simplistic and reflect my new brand design.
Email Signature
Print Collateral
Branding Guidelines
Click here to view the Branding Guidelines Document for Azalea Design Co.
Website Design with Showit 5
Click here to view our full site.
This has been such a huge project and has been in the making for a while now.
I’d love to know your thoughts on Azalea’s new branding & website in the comments!
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