If you have been following along with Azalea  Design Co. then you will know that we have been going through some slight changes, some design related. First of all we have transitioned away from Wix and started using Showit 5 for our website. (If you are reading this, then our new website is live! So go check it out and let us know your thoughts!)

As the business is starting to grow, I also decided to refine our business strategy and define on our ideal client.

So with these very exciting changes, it only felt right to redesign Azalea’s branding to reflect our new vision.

Obviously, here at Azalea we believe that branding is the foundation of every business 😉 So this was a must!

First of all, let’s talk about the inspiration.

To me, Azalea is a creative company who works with ambitious women and helps their business bloom. I wanted my brand to truly reflect this and appeal to my ideal client. It was important for my brand to include aspects of nature and ‘blooming’ elements. After all, Azalea is a flower 🌸

 

So I based the branding inspiration on an image of a cherry blossom tree. A gorgeous and serene blue backdrop with a blooming pastel pink cherry blossom.

I wanted my brand to be bold but also have feminine touches.

 

Without further ado, here is Azalea Design Co.’s brand reveal!

 

Primary Logo

 

 

Alternative Logo

 

Favicon

 

Submarks

 

Colour Palette

 

Font Combination

 

Branding Style Board

Branding Collateral

So with a new brand on the horizon, I had to change and update my branding collateral! First of all to change was my email signature as this had been long overdue. I wanted it to be more simplistic and reflect my new brand design.

Email Signature

Print Collateral

 

Branding Guidelines

 

Click here to view the Branding Guidelines Document for Azalea Design Co.

Website Design with Showit 5

 

Click here to view our full site.

 

 

 

This has been such a huge project and has been in the making for a while now.

I’d love to know your thoughts on Azalea’s new branding & website in the comments!

 

 

 

 

 

 

 

 

You’ll also love…

• Medley Dance – Brand & Website Reveal

• The biggest logo design mistake you can’t afford to make

• The BookCosy Book Club – Brand & Website Reveal

• Everything you need to know about branding

• 5 simple ways to improve your website