Our world is full of colour. Colour can evoke emotions and give you a customised experience. There may be certain colours you are more drawn to and pay attention to. I want to help you create a beautiful colour palette for your brand that you not only LOVE but that can strategically bloom your business.
When designing your brand, one of the first things you should consider is your colour palette. These colours that you choose will have a huge impact on your business – the people you attract, the vibe you set and the experience you give to customers.
According to statistics, “A ‘signature colour’ for your brand boosts brand recognition by 80%.”
Now let me say, that you don’t have to be an expert in art to know how to pair complimentary colours in a way that works for you. But there is a theory & strategy behind it, which is what I am sharing with you today.
So, if you are thinking that there are so many beautiful colours out there how can you narrow it down to a few? Then keep on reading. I’ll help you create the perfect colour palette for your brand, that you fall in love with!
When creating the perfect colour palette for your brand, you need to consider the following:
Which words describe your brand’s personality?
If you brand was a person, how would you describe them? Would they be Ambitious, Caring, Dependable, Edgy, Empowering, Entertaining, Feminine, Funny, Helpful, Inspirational, Luxurious, Quirky, Sassy, Smart, Spiritual, Whimsical etc.
How do you want your audience to feel?
When your customers come into contact with your business & brand, whether that be online, in store, or in contact. How do you want them to feel? What emotions do you want to evoke?
What season would your brand be?
This just gives a sense of the types of colours. Would it be bright & colourful like summer? Warm and rustic like Autumn? Fresh and simple like Spring? Or Cool and minimal like Winter?
So now that you have those answers I want to let you in on a little colour psychology secret. We have established that colour doesn’t only help reflect your mission, audience & vibe but it also evokes emotion in people. This is so important when connecting to your audience & creating a brand experience. Each colour evokes certain emotions, take a look at the guide below and choose which emotions connect with your brand.
Once you have the list of colours that feel like your brand and you are happy, then the next thing you could do is create a mood board. This just helps put your ideas together and present the colour palette in a nice way. It can also help when designing the branding as it clearly shows your brand vibe. You can also use the images to choose the perfect colour codes.
Here is one I put together for Azalea:
When creating a colour palette, there is a sort of science to it. Let me explain. It is best if you choose to have roughly 5 colours. A great tool you can use for generating colour schemes is coolors.co
1-2 MAIN COLOURS + 2 NEUTRAL COLOURS + 1-2 ACCENT COLOURS
This could be your boldest colour, but ultimately it’s the colour that best represents your brand. Look back at the colour guide and choose based on emotion. For my brand, my main colours are peach & blue. To me, this represents my feminine & creative designs and the serene and calming approach I have with my clients. Also, to me these colours remind me of a cherry blossom tree in full bloom and my brand mission is to help businesses to bloom. So this felt perfect to me!
Now you need to find a couple of neutral colours that compliment your main colours. These will mostly be used for backgrounds and will help balance the colour palette.
The accent colour is a playful and vibrant one. It compliments the rest of the colour palette nicely and is used sparingly throughout your brand. These are used for grabbing your audience’s attention and can be used for Call To Action buttons.
Here are some examples:
At the end of the day, the perfect colour palette for you brand is something that you LOVE and feel connected to. This is just a guide to help you strategise your branding colours and make them work for you.
Keep playing around with this until you find something you love. It may take a while finding the perfect shade of colour, but it’ll be worth it!
If you want some more colour palette ideas, follow our Pinterest Board!
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