Alex from Medley Dance came to me enquiring about branding back in July 2018. Once I heard about the brand’s mission I knew I wanted to be a part of it.
“Medley Dance is a dance company that offers workshops for children and young adults with all different abilities. Their aim is to be inclusive and provide an opportunity for all abilities to come together through the art of dance.”
Alex told me all about her dancing and teaching experience and I was super excited to create a brand that did this amazing startup company justice!
FIRST OF ALL, LET’S TALK ABOUT THE INSPIRATION
Alex mentioned that she would prefer the brand colours being colours in the rainbow. To her, this represented her mission of inclusion and differences.
Seeing as the brand is primarily aimed at children and young adults, I suggested that we take a pastel route instead of bright colours.
The image below sparked inspiration for the brand.
Let’s get on with the brand reveal!
Alex already had an image for her logo, which was brilliant! She sent through an image of a dance routine in practice which included a wheelchair and I thought it was the perfect graphic to symbolise her brand. So I created the graphic and we used it in her branding.
For the main text ‘Medley Dance’ I wanted it to attract to her target audience and be fun but also adhere to the brand mission of difference. As you can see, we happily agreed upon this.
I honestly love this for so many reasons. Not only is it fun and quirky but I feel as though the letters symbolise people. The simple outline symbolises that people are all the same but the accents on top represent our differences and uniqueness.
For the subtext, I thought should contrast the main text and also reflected a child’s handwriting. (Obviously, a lot neater)
Branding Style Guide
Working with Alex has been a dream and I am so honoured to get to be a part of her startup business. We wish her all the best with her new business.
“AMAZING! Azalea Design Co. helped me turn my dreams of how my company would look in to a reality. From the start there was fast and quick responses and clear instructions on how to get my thoughts across, with fast results to follow. For me who isn’t very good with technology Ashlea went through everything with me to understand how to use my website and logo to the max. All her work was beautifully executed! Thank you so much I love my logo, website and leaflet design, and will definitely use you again!”
– Alex | Owner & Dance Teacher of Medley Dance
Let us know in the comments what you think about Medley Dance’s new brand & website reveal!
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