So your website or product is still in the preparation stages and you are unsure of the best course of action to take while you wait? Or maybe your website is under construction while a designer works on improving it?
A landing page is exactly what you need!
If you are not a web designer then don’t worry, I wouldn’t have expected you to think of this. Getting your product launched is way more exciting than thinking about pre-launch strategies, anyway.
So what’s the deal with a landing page?
Well not only does it secure your domain name, if you are worried about losing that, but it can also build excitement around your website/product before the launch and generate sale leads.
In this article I will be sharing elements thatI think an effective landing page needs to assist in your pre-launch.
Introduce your logo & brand
Designing your landing page should be a clear reflection of your brand and website design. It is super important for potential customers to know exactly what to expect upon your launch. Remember that this landing page is like an introduction, so ensure that the content is relevant to your brand and that it easily conveys the essence of your business and your mission.
High Quality Images
Once again this landing page is representing you and your business. You wouldn’t go to a business meeting wearing your pyjamas, would you? You would wear your best clothes. The same goes for images. A low quality, pixelated image just spells disaster and unprofessional. This page could be the first impression for many potential customers, make it a good one!
Let’s be honest, you may as well get straight to the point. Most online users don’t have time to be trying to figure out the main purpose of your website. So adding a brief description about who you are and what you do can be vital. From there the visitor can decide then and there if your business is of interest for them.
Call to Action
All the effective landing pages have a call to action, something that the visitor should do next; whether that be sign up to an email list, watch a video, go to a different page etc. The reason for this is that it increases engagement but it also gives them a incentive to return once you have launched your website.
If you have a set date for your website launch, then using a countdown can help to build excitement and will also let your visitors know exactly when to come back. How effective does this look?
Offer a freebie or discount
Another effective way to ensure those visitors on your landing page will come back when your website has been launched is by offering them a freebie or discount or entering a competition. This will definitely encourage them to leave their email address (which is great for building your email marketing list) and stay updated with your business.
Link to your social media
A great way to keep your visitors engaged is by including your social media links. This way they can contact you through those platforms but can also stay updated and engage with your business/products.
Keep it simple!
Last but not least, just keep it simple! Only use the content that is important and let your visitors know exactly what you want them to do next.
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