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Lessons I learnt in my first year of being an entrepreneur

One Balloon - First Year Business Anniversary

We’re celebrating over here at Azalea because today marks our first business anniversary! That’s right, this time last year I was confidently walking out of the door of my corporate job feeling euphoric about working for myself and building this business! The saying really is true, time flies when you’re having fun. I can’t even […]

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How to prevent & overcome mental burnout as a creative entrepreneur

Whether you are a creative entrepreneur or a side hustler, you are probably very much aware of the dreaded burnout.  As entrepreneurs we are ambitious, we love taking action and are determined for our dreams to come to fruition. That is what makes us entrepreneurs. However I fell like we have all got a bit […]

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Elements of an effective landing page for any website pre-launch

Coffee and palm leaf around an Ipad with Landing Page Design

So your website or product is still in the preparation stages and you are unsure of the best course of action to take while you wait? Or maybe your website is under construction while a designer works on improving it? A landing page is exactly what you need! If you are not a web designer […]

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How to get started with Pinterest to grow your business

Plant on bedside table

Back in 2010 when Pinterest first launched, it started off mainly being used by stay at home mothers looking for ideas on craft DIYs, home interiors and cooking recipes. Hands up if you still think this is the case? Let me tell you that this platform has vastly evolved into being a really powerful marketing […]

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The secret to landing clients without being a ‘saleswoman’

Woman writing in planner on white desk

The truth is that starting your own business or becoming a freelancer can be the most empowering and freeing experience but IT IS HARD WORK. The first few months can definitely be quiet and you may feel doubtful, discouraged or unsure of how to grow your business and online visibility. Landing clients may seem impossible! […]

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5 steps to finding your business niche & defining your ideal client

Woman wearing pink sleeves and jewellery holding a coffee

The idea of narrowing down your target audience and defining your ‘ideal client’ seemed crazy to me at first. I thought that by doing this I would just be rejecting a lot of potential clients and business, which as a startup company is terrifying! But hear me out. Choosing a business niche and defining your […]

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