In.Form Pilates is a guided movement experience to support your lifestyle. Develop a practice to explore and energise your mind and body for all life’s adventures. As a friendly, trustworthy expert, Alexis offers a movement experience to help students feel their best and gain a better connection to their body. She helps people feel seen, heard, and supported as they find the confidence to be empowered in their own movement practice. Her services include, Pilates Privates/Duets/Classes and The MELT Method sessions.

BRAND WORDS: WELCOMING. BALANCED. GROUNDED. SUPPORTIVE. MOOD-BOOSTING. INVIGORATING. ENERGETIC

The overall aesthetic for this concept encapsulates the fierce yet feminine look. It is very simplistic and includes a bold
serif typeface and authentic script. It also includes a simple graphic element to resemble pilates. The colour story includes warm pinks and yellows which are welcoming and energetic, and are beautifully balanced with neutral tones. The bold dark forest green is both grounding and supportive and adds balance to the palette.

 

 

Let’s get on with the Hello True Nature brand reveal!

Logo Variations

To compliment the typography, the graphic elements include a lot of curved edges and shapes. The inspiration behind
these graphics are pilates and yoga stretching moves and it also incorporates a nature element, that being a leaf.

 

Colour Palette

Typography Suite

This Serif typeface is classic, timeless and modern. The strong characters represent stability, structure and authority allowing
customers to feel confident with trusting In.Form Pilates. The typeface makes a statement and creates balance when paired with the sans serif typeface. The fonts are clear and easy to read. Although these fonts may not be the showstopper, the perfectly compliment the graphic element.

 

Branding Collateral – Instagram Templates

Alexis’ Words:

Ashlea was wonderful to work with! She made herself available to answer questions and help guide me through a creative branding project. From our first consultation through to the final deliverable, she was kind, understanding, and was able to capture the vision I was looking for. Ashlea made it easy to share her work through each stage of the process through drives and programming I was already familiar working with. I would highly recommend Azalea Design Co.

– Alexis | Owner of In.Form Pilates

 

 

Let us know in the comments what you think about the In.Form Pilates brand reveal!

 

 

 

 

 

 

 

 

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