The truth is that starting your own business or becoming a freelancer can be the most empowering and freeing experience but IT IS HARD WORK. The first few months can definitely be quiet and you may feel doubtful, discouraged or unsure of how to grow your business and online visibility. Landing clients may seem impossible! […]

The idea of narrowing down your target audience and defining your ‘ideal client’ seemed crazy to me at first. I thought that by doing this I would just be rejecting a lot of potential clients and business, which as a startup company is terrifying! But hear me out. Choosing a business niche and defining your […]

2019 is nearly here and as digital designers, it is pretty important for us to know the design trends for the upcoming year. This year we saw a lot of bright digital paintbrush artwork, simpler logos, gradients and abstract patterns. But 2019, designs are getting brighter, bolder and more detailed as they try to capture […]

Back in Autumn 2018, I had a branding and website enquiry from Gemma, the founder of The BookCosy. The BookCosy is an online inclusive book club community based in the UK, sharing opinions and reviews on their latest reads and offering book recommendations for other book clubs. She had run a small book club for […]

It can be so difficult attaining a business organisation routine and system. Sometimes the workflow and duties of a business owner can start weighing you down and can become overwhelming. Trying to balance your main duty (i.e. your service) with accounting, emailing, marketing and social media can sometimes feel impossible – especially if you are a […]

This blog post is for all of you girl bosses / solopreneurs out there who are struggling to be found online and land clients. First of all, congratulations on taking a different route and starting this new journey of entrepreneurship! We are fist pumping and cheering you on here at Azalea Design Co. So, self […]