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5 steps to finding your business niche & defining your ideal client

Woman wearing pink sleeves and jewellery holding a coffee

The idea of narrowing down your target audience and defining your ‘ideal client’ seemed crazy to me at first. I thought that by doing this I would just be rejecting a lot of potential clients and business, which as a startup company is terrifying! But hear me out. Choosing a business niche and defining your […]

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