Are you dreaming of quitting the corporate world and starting your own business? Yes, girl, yes! Here at Azalea we support other ambitious go-getters and are here cheering you on! However, we know how overwhelming it can be building a business startup. There are soooo many things to do and you don’t want a client […]

Underpricing: a guide on how not to. Have you been struggling with growing your business and generating enough money to make a profit? Maybe you have been feeling a little bit lost and overwhelmed with all of the free advice, content and resources on ‘how to build your business’ that you’ve found yourself excessively collecting? […]

The idea of narrowing down your target audience and defining your ‘ideal client’ seemed crazy to me at first. I thought that by doing this I would just be rejecting a lot of potential clients and business, which as a startup company is terrifying! But hear me out. Choosing a business niche and defining your […]