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Lessons I learnt in my first year of being an entrepreneur

We’re celebrating over here at Azalea because today marks our first business anniversary! That’s right, this time last year I was confidently walking out of the door of my corporate job feeling euphoric about working for myself and building this business! The saying really is true, time flies when you’re having fun. I can’t even […]

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The secret to landing clients without being a ‘saleswoman’

The truth is that starting your own business or becoming a freelancer can be the most empowering and freeing experience but IT IS HARD WORK. The first few months can definitely be quiet and you may feel doubtful, discouraged or unsure of how to grow your business and online visibility. Landing clients may seem impossible! […]

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5 steps to finding your business niche & defining your ideal client

The idea of narrowing down your target audience and defining your ‘ideal client’ seemed crazy to me at first. I thought that by doing this I would just be rejecting a lot of potential clients and business, which as a startup company is terrifying! But hear me out. Choosing a business niche and defining your […]

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